Free Tool
Event ROI Calculator
Walk into the budget conversation with numbers, not hope. Enter your event costs and a few sales assumptions to see your cost-per-lead, projected revenue, break-even, and ROI — instantly.
Your event
Adjust the numbers — results update live.
Qualified leads from the event
Share of leads that become customers
Return on investment
+414%
Projected to return $116,000 above cost.
Total investment
$28,000
Cost per lead
$187
Expected customers
12.0
Projected revenue
$144,000
Break-even
3 deals
Closed deals needed to cover cost
Net return
$116,000
Estimates only — based on the assumptions you enter. Actual results depend on lead quality, sales execution, and deal timing.
Want this tracked for every event automatically?
This calculator gives you a snapshot. KatchT HQ keeps a running ROI ledger across every trade show, webinar, and field event — so you never rebuild the math, and never get caught without the number.
Start free with KatchT HQ